Kindness Is the Secret Ingredient

I've been to fancy lemonade stands with perfect signs, perfect cups, perfect ice. And the kid running it was on their phone the whole time, barely looking up.

That stand made $12 all day.

My stand last summer had a wobbly leg and one melted marker on the sign. But I asked every single person about their day. I remembered names. I gave Mrs. Patel a free refill because her knee was hurting.

That stand made $148.

**Kindness scales.** It costs nothing and it's the only thing nobody can copy.